As they say (with only a little irony) in the software world, shipping is a feature. The verb for web developers would be “launching”, but the sentiment is the same: Nip, tuck, tweak, and nudge only until you can get something out the door. In front of people. That’s the idea behind this early iteration of McPherson Industries’ very own website.

You’ll see the different pages fill in as I roll through my templates, and the copy with undoubtedly change as the method of the studio is refined a bit, but that’s that. A website. Built. Out there. Waving at the googlebot as it whizzes by. Hello!